#BeyHive is the new mobile home for Beyoncé fans. The colorful app, built with Sencha Touch, was built for Beyonce buzz.
Users must sign in with a Twitter account. Fans can access Beyonce-related news, her entire discography (with sample audio and links to buy tracks) and current concert schedule. Users also earn badges for their interaction.
Fans are encouraged to generate their own news. They can earn points for tweeting about #BeyHive, checking in at events and liking photos within the app. Hashtags such as #BeyVideos, #BeyNewSite and #BeyLove are used.
Tweets with the #BeyHive hashtag are collected and showcased in a live stream on the official BeyHive website.
Built with Sencha Touch.
Sencha Touch is the leading HTML5 mobile framework. It allows you to develop mobile web apps that look and feel native on Apple iPhone, Google Android, and BlackBerry touch devices.