Announcing the New Sencha Complete—Touch Charts, Designer 1.2, and a Special Promo Price! http://www.sencha.com/blog/sencha-complete-updated-touch-charts-on-sale-and-more Today, we’re happy to announce an all-new Sencha Complete and a promotional price to sweeten the deal. The new Sencha Complete includes a commercial license to Sencha Touch Charts — our data visualization add-on to Sencha Touch — and the new Ext Designer 1.2 with support for Ext JS 4. And celebrate the expanded Sencha Complete, we’ve made the price even more attractive. Sencha Complete is now on sale through Sept. 30th with a starting price of $845. en-us aditya@sencha.com Copyright 2011 2011-08-18T17:00:50+00:00 Comment by Seth @Daniel: I appreciate your response and input. I think it is incorrect to say nobody is arguing with the Sencha team making the call on how to price their product. In fact, this whole thread is an argument (or debate/discussion) about just that. Sencha made the call and it seems some here don’t think they have that right or are “missing” something. I don’t believe they are. To your point that the price is a “fit for bigger companies” and a “barrier when it comes to individual developers” is a broad, sweeping and very generalized statement. I know many individual developers, and small companies, who pull down more bottom line profit than many “big companies”. The mythos that big companies are made of money is a whole other discussion. The key question, in my opinion, is not: “Is Sencha team interested in selling to ... individual companies and small companies?” but rather is “Is Sencha’s price for their product a fair value for their product.” The answer to that question is going to vary. Yet, I think, to say the price point is a barrier is to assume that individual developers and small companies don’t know how to manage their money, are broke, or will not realize an ROI on their investment. And I don’t think that is the case. @Daniel: I appreciate your response and input. I think it is incorrect to say nobody is arguing with the Sencha team making the call on how to price their product. In fact, this whole thread is an argument (or debate/discussion) about just that. Sencha made the call and it seems some here don’t think they have that right or are “missing” something. I don’t believe they are.

To your point that the price is a “fit for bigger companies” and a “barrier when it comes to individual developers” is a broad, sweeping and very generalized statement. I know many individual developers, and small companies, who pull down more bottom line profit than many “big companies”. The mythos that big companies are made of money is a whole other discussion.

The key question, in my opinion, is not: “Is Sencha team interested in selling to ... individual companies and small companies?” but rather is “Is Sencha’s price for their product a fair value for their product.” The answer to that question is going to vary. Yet, I think, to say the price point is a barrier is to assume that individual developers and small companies don’t know how to manage their money, are broke, or will not realize an ROI on their investment. And I don’t think that is the case.

]]> Wed, 28 Sep 2011 13:38 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:27823#date:13:38 Comment by Daniel @Seth: The Sencha team is going to make the call on how to price their product. Nobody is arguing with that. The point people are making though is that while the price tag may be a good fit for bigger companies, it is a definite barrier when it comes to individual developers. Those individuals are usually the ones that spread the word and create or justify the interest within big companies. The key question is: Is the Sencha team interested in selling to those individual developers and small companies? If the answer is no, then I guess the price should remain unchanged and smaller businesses and individual developers will go elsewhere. It is that simple. @Seth: The Sencha team is going to make the call on how to price their product. Nobody is arguing with that. The point people are making though is that while the price tag may be a good fit for bigger companies, it is a definite barrier when it comes to individual developers. Those individuals are usually the ones that spread the word and create or justify the interest within big companies.

The key question is: Is the Sencha team interested in selling to those individual developers and small companies? If the answer is no, then I guess the price should remain unchanged and smaller businesses and individual developers will go elsewhere.

It is that simple.

]]> Tue, 27 Sep 2011 23:45 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:27784#date:23:45 Comment by Seth @TheHippo (and anyone else concerned with the cost): I too, am a micro to small business web developer with a very tight budget. However, I think balking at the price of this framework is potentially small-minded. Two points to that, feel free to dissent: 1) Sencha’s product; Sencha’s price. I think a Lamborghini Murcielago is way overpriced. But, hey, they built it, they sell it. If it is too much then they’d be out of business. Same goes for the Lambo of js frameworks. 2) The value of ExtJS is that it is a framework. Too many developers do just that: develop. But, I challenge you to put together your own “product” using ExtJS and sell, and resell, that. You’ll quickly see an ROI if you build something people want. Which actually brings us back to point 1. @TheHippo (and anyone else concerned with the cost): I too, am a micro to small business web developer with a very tight budget. However, I think balking at the price of this framework is potentially small-minded. Two points to that, feel free to dissent:

1) Sencha’s product; Sencha’s price. I think a Lamborghini Murcielago is way overpriced. But, hey, they built it, they sell it. If it is too much then they’d be out of business. Same goes for the Lambo of js frameworks.

2) The value of ExtJS is that it is a framework. Too many developers do just that: develop. But, I challenge you to put together your own “product” using ExtJS and sell, and resell, that. You’ll quickly see an ROI if you build something people want. Which actually brings us back to point 1.

]]> Mon, 26 Sep 2011 21:18 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:27760#date:21:18 Comment by Keisha Clear, infoarmtive, simple. Could I send you some e-hugs? Clear, infoarmtive, simple. Could I send you some e-hugs?

]]> Mon, 26 Sep 2011 00:01 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:27737#date:00:01 Comment by Bryan IMHO, the price is ridiculous, showing significant old school and small minded thinking in this modern age of open source. I for one am abandoning Sencha. It was nice while it lasted. IMHO, the price is ridiculous, showing significant old school and small minded thinking in this modern age of open source. I for one am abandoning Sencha. It was nice while it lasted.

]]> Wed, 21 Sep 2011 11:36 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:27561#date:11:36 Comment by John Doe executive executive

]]> Wed, 21 Sep 2011 10:12 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:27557#date:10:12 Comment by finance It looks amazing! Can’t wait to try the new chart lib. It looks amazing!
Can’t wait to try the new chart lib.

]]> Wed, 07 Sep 2011 13:27 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:26451#date:13:27 Comment by James Wheeler To me the pricing seems in line with other professional level development tools. To me the pricing seems in line with other professional level development tools.

]]> Wed, 31 Aug 2011 00:35 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:26146#date:00:35 Comment by linkkei Sweet spot anyone from a student to an executive. But while not everyone will be accessible to the hands of a minority. Sweet spot anyone from a student to an executive. But while not everyone will be accessible to the hands of a minority.

]]> Tue, 30 Aug 2011 19:20 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:26131#date:19:20 Comment by Bjp Roll on jquery mobile Roll on jquery mobile grin

]]> Thu, 25 Aug 2011 06:41 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25902#date:06:41 Comment by TheHippo For a company the price does not matter. I am a part-time independent web developer and would really really love to use some of the Sencha products for some projects of my customers, but for me and for a single project it is to expensive and my customers definitely won’t pay if there are others ways to get things working. (It would be nice if there were more options to buy for non companies / small businesses) For a company the price does not matter. I am a part-time independent web developer and would really really love to use some of the Sencha products for some projects of my customers, but for me and for a single project it is to expensive and my customers definitely won’t pay if there are others ways to get things working.
(It would be nice if there were more options to buy for non companies / small businesses)

]]> Tue, 23 Aug 2011 23:16 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25821#date:23:16 Comment by Dirk Schiller Someone is talking about the price. This is a Légale ensure that the demand is unsatisfied. We live in an age in which there is a lot of bright young minds. These workaholics make more project work and programming work than some high earners. Therefore I can only welcome if fabulous frameworks like Ext JS freely or at least for around $ 100 each to realize his creativity available. Of course, the framework behind an enormous amount of brainpower, which has already been done. But the proliferation of frameworks in the field of open source software brings an enormous amount of potential for Sencha. Someone is talking about the price. This is a Légale ensure that the demand is unsatisfied. We live in an age in which there is a lot of bright young minds. These workaholics make more project work and programming work than some high earners. Therefore I can only welcome if fabulous frameworks like Ext JS freely or at least for around $ 100 each to realize his creativity available. Of course, the framework behind an enormous amount of brainpower, which has already been done. But the proliferation of frameworks in the field of open source software brings an enormous amount of potential for Sencha.

]]> Tue, 23 Aug 2011 08:49 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25776#date:08:49 Comment by Brian I can’t believe people find this expensive. I guess folks don’t value their own time. I agree with @Joe Lennon… This is peanuts. I can’t believe people find this expensive. I guess folks don’t value their own time. I agree with @Joe Lennon… This is peanuts.

]]> Sat, 20 Aug 2011 23:38 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25538#date:23:38 Comment by Aditya Bansod @wresin8—yes, you do get grandfathered in. For some reason that was left out of the blog post, but existing Complete customers *do* grandfather in with a Touch Charts license. @wresin8—yes, you do get grandfathered in. For some reason that was left out of the blog post, but existing Complete customers *do* grandfather in with a Touch Charts license.

]]> Fri, 19 Aug 2011 22:37 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25513#date:22:37 Comment by wresin8 @Sencha - Any chance there is a grandfather clause for an include of Touch Charts on recent Sencha Complete purchases? @Sencha - Any chance there is a grandfather clause for an include of Touch Charts on recent Sencha Complete purchases?

]]> Fri, 19 Aug 2011 19:06 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25508#date:19:06 Comment by Johan van de Merwe The Sencha products are great. I even start to see the value of Designer. The offer is for new customers. I have already Sencha complete. I hardly see a good offer for existing cusomers at Sencha. A support renewal after 1 year is 495 usd. That is for small companies quite a lot. I think however that the value is very good if you are a serious professional. I miss however the offer for Touch charts for existing customers. The Sencha products are great. I even start to see the value of Designer. The offer is for new customers. I have already Sencha complete. I hardly see a good offer for existing cusomers at Sencha. A support renewal after 1 year is 495 usd. That is for small companies quite a lot. I think however that the value is very good if you are a serious professional. I miss however the offer for Touch charts for existing customers.

]]> Fri, 19 Aug 2011 00:34 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25487#date:00:34 Comment by AK @Joe, In an ideal world, you might be right. But, with every new tool, there is a learning curve with the tool, on how it works and how it is different than other tools the developer had used in the past. IDE’s are good, but they also come with baggage. @Joe, In an ideal world, you might be right. But, with every new tool, there is a learning curve with the tool, on how it works and how it is different than other tools the developer had used in the past. IDE’s are good, but they also come with baggage.

]]> Thu, 18 Aug 2011 23:45 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25486#date:23:45 Comment by existdissolve Seems to me the price is doable for people who see the value in Sencha’s products. Are you going to get a random person to plunk down a couple hundred on Designer? Doubt it. But the random person is also not the target audience. It’s the people who have learned the value of Sencha’s tools—for these, the savings in productivity, innovation, etc. make the money much easier to find and justify. Seems to me the price is doable for people who see the value in Sencha’s products. Are you going to get a random person to plunk down a couple hundred on Designer? Doubt it. But the random person is also not the target audience. It’s the people who have learned the value of Sencha’s tools—for these, the savings in productivity, innovation, etc. make the money much easier to find and justify.

]]> Thu, 18 Aug 2011 21:48 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25484#date:21:48 Comment by Bernard Cagalj @Joe Lennon .. signed! Sencha tools are awesome and the pricing is more than ok. @Joe Lennon .. signed! Sencha tools are awesome and the pricing is more than ok.

]]> Thu, 18 Aug 2011 19:55 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25481#date:19:55 Comment by Joe Lennon For most businesses, $845 per seat is peanuts. Companies can save huge amounts of money using tools like these, as it allows their developers to concentrate less on reinventing the wheel with underlying frameworks and UI development, and more on adding usable features to their products. If a developer costs a company $400 a day, that developer saving just over 2 days development time recoups the cost of this bundle. In the eyes of most companies, that is extraordinary value, and they will be prepared to pay it in a heartbeat. Sencha products are not “apps”, they are frameworks, engines, enterprise development tools, and they are priced accordingly. Add support into the equation, and $845 seems like the deal of the century for enterprise customers. For most businesses, $845 per seat is peanuts. Companies can save huge amounts of money using tools like these, as it allows their developers to concentrate less on reinventing the wheel with underlying frameworks and UI development, and more on adding usable features to their products. If a developer costs a company $400 a day, that developer saving just over 2 days development time recoups the cost of this bundle. In the eyes of most companies, that is extraordinary value, and they will be prepared to pay it in a heartbeat. Sencha products are not “apps”, they are frameworks, engines, enterprise development tools, and they are priced accordingly. Add support into the equation, and $845 seems like the deal of the century for enterprise customers.

]]> Thu, 18 Aug 2011 19:01 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25479#date:19:01 Comment by Swarnendu De @Lubos : Liked. Rightly said. @Lubos : Liked. Rightly said.

]]> Thu, 18 Aug 2011 18:28 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25478#date:18:28 Comment by daleedom I second the comment….Money is very very tight….and I think long and hard about the cost of this.  Once my project starts making money that is one thing, but for now….that price hurts….OUCH!!! I second the comment….Money is very very tight….and I think long and hard about the cost of this.  Once my project starts making money that is one thing, but for now….that price hurts….OUCH!!!

]]> Thu, 18 Aug 2011 18:25 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25477#date:18:25 Comment by Lobos I have been in the industry selling intangible IP for a long time, and there is one thing that I realised early - you make more money selling your products for less than $100 as opposed to selling for more. For most people $100 is throwaway, disposable income, ie a night on the piss, more than that and people hesitate… This is just MHO, but really who do you see selling apps for over $100? Ext Designer, especially has the potential to drive many users to ExtJS, but the excessive price tag will mean that many will not bother with it. I have been in the industry selling intangible IP for a long time, and there is one thing that I realised early - you make more money selling your products for less than $100 as opposed to selling for more. For most people $100 is throwaway, disposable income, ie a night on the piss, more than that and people hesitate…

This is just MHO, but really who do you see selling apps for over $100? Ext Designer, especially has the potential to drive many users to ExtJS, but the excessive price tag will mean that many will not bother with it.

]]> Thu, 18 Aug 2011 17:53 GMT http://www.sencha.com/blog//sencha-complete-updated-touch-charts-on-sale-and-more#id:25476#date:17:53